Australia has one of the highest life expectancies and best health systems in the world. Despite this, many Australians suffer from chronic illness and one in two Australian adults is overweight. Evidence has shown that certain lifestyle behaviours promote the onset of chronic disease. These include being overweight or obese, not getting enough physical activity, smoking, harmful alcohol consumption and unhealthy eating.
Measure Up campaign
The Measure Up campaign was one of the Australian Better Health Initiatives (ABHI) aimed at promoting healthy lifestyles and healthy choices. The campaign targets 25-50 year olds who have children and 45-60 year olds, and aims to provide them with the tools and understanding to make healthy lifestyle choices.
The Measure Up campaign aims to raise appreciation of why people need to change their lifestyle and includes supporting information on what to do and how to do it.
Swap It, Don't Stop It campaign
Swap It, Don't Stop It is a new national campaign and follows on from the Measure Up campaign. The campaign is focused on promoting the simple, everyday changes people can make to get them on their way to a healthier lifestyle without losing all the things they love.
The campaign aims to enhance appreciation of what needs to be changed, why change is needed and how you can change your lifestyle to improve your health. The campaign is being supported by federal initiatives which included print, radio and television advertising and online resources.
For more informationSwap It, Don't Stop It
Department of Health and Ageing
Eat Smart & Move More Challenge
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